Ecommerce events in your own GA4 and Meta

View item, add to cart and begin checkout events go to your GA4 and Meta Pixel, gated by a consent banner. We store nothing.

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What you can build with analytics & consent

GA4 and Meta Pixel events, gated by consent.

01

Ecommerce events, automatically

View item, add to cart and begin checkout fire from the components you already use, with product and price data.

  • GA4 ecommerce events
  • Meta Pixel events
  • No extra setup per page
02

Consent first

A consent banner gates analytics and marketing events, so they only fire after the shopper agrees.

  • Consent banner
  • Analytics and marketing
  • Respected on every event
03

First-touch UTMs kept

UTM parameters are captured on landing and kept for the session, so campaign credit isn’t lost by the time the shopper buys.

  • Captured on landing
  • Kept for the session
  • Your own tools

The 3 components

Open the FrameStoreKit plugin, drag one onto the canvas and style it in the right panel. Shopify data flows in.

All components
  • Product CardFreeShopifyProductCardDisplays product media, title, price and an add-to-cart action.
  • Add To CartFreeShopifyAddToCartAdds the selected variant to the Shopify Storefront cart.
  • Checkout ButtonFreeShopifyCheckoutButtonSends shoppers to the Shopify hosted checkout.

Set up in 4 steps

The onboarding wizard walks you through it. The docs cover every Shopify setting with screenshots.

Analytics & consent guide
  1. 1Add your tagsInstall GA4 and Meta Pixel in Framer’s site settings.
  2. 2Turn on consentEnable the consent banner if you sell in regions that need it.
  3. 3Events fireComponents send ecommerce events with product and price data.
  4. 4Report in your toolsFunnels and conversions show up in your own GA4 and Meta.

Good to know

Your data stays yoursEvents go straight to your tools. FrameStoreKit stores nothing.
First-touch UTMsUTM parameters are captured on landing and kept for the session.
Purchases from ShopifyPurchase events come from Shopify’s checkout and its sales channels.

Analytics & consent questions

Still unsure? Email us and a Framer + Shopify person will reply, usually the same day.

Purchase events come from Shopify’s checkout. FrameStoreKit tracks the storefront steps before it.

Related features

Cart & checkoutCart drawer, discount codes, Shopify checkout and Shop Pay.Catalog syncProducts, variants, images and collections in Framer CMS. One click to refresh.UpsellsAll sales tools in one place, plus the rewards bar. Bundles coming soon.

Say yes to the next Shopify project

Start free with 15 products. Upgrade when the client signs.

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